7/17/2016

ბიზნეს გეგმის გზამკვლევი





Tqveni saqmianobis saxelwodeba[N1] 


Tqveni emblema [N2] 



biznes gegma




 

 

 

 

 

 

 

 

 

 

 

biznes gegma moamzada:



Tqveni saxeli
Tqveni tituli
Tqveni kompaniis misamarTi
(miuTiTeT qalaqi da indeqsi)
telefonis nomeri
el-fostisa da veb-gverdis misamarTi


momzadebis TariRi


Tve, weli


sarCevi



menejmenti da organizacia.................................................................................. 7[N4] 
         menejeruli gundi.............................................................................................. 7
         anazRaureba da mflobelis wili............................................................. 7
         dureqtorTa/mrCevelTa sabWo..................................................................... 7
         infrastruqtura................................................................................................. 7
         kontraqtebi da gansakuTrebuli xelSekrulebebi........................... 7
         dazRveva.................................................................................................................. 7
ofcioni da sxva wamaxaliseblebi............................................................ 7
         organizaciuli struqtura........................................................................... 7

saqoneli/momsaxureba................................................................................................ 8

         saqonlis/momsaxurebis daniSnuleba........................................................ 8
         gansakuTrebuli Tvisebebi............................................................................. 8
         saqonlis ganviTarebis safexurebi........................................................... 8
         momavali samecniero-kvleviTi da saswavlo muSaoba..................... 8
savaWro niSnebi, patentebi, saavtoro uflebebi, licenziebi, salicenzio/saijaro gadasaxadebi (roialti).................................................................................. 8
         mTavrobis nebarTva.......................................................................................... 8
         sasaqonlo/momsaxurebis SezRudvebi....................................................... 8
         saqonlis/momsaxurebis valdebulebebi.................................................. 8
         dakavSirebuli saqoneli/momsaxureba da Tanamdevi Sedegi......... 9
         warmoebis procesi............................................................................................. 9
         warmoebis saSualebani.................................................................................... 9
         mimwodeblebi....................................................................................................... 9
         garemos dacvis faqtorebi............................................................................ 9

marketinguli gegma................................................................................................... 10

         mrewvelobis monacemebi............................................................................... 10
               amJamindeli zoma................................................................................. 10
               zrdis potenciali............................................................................... 10
               geografiuli mdebareoba................................................................. 10
               mrewvelobis saerTo mimarTulebebi......................................... 10
               sezonuroba............................................................................................. 10
               momgebianoba........................................................................................... 10
               sadistribucio arxebi....................................................................... 10
               konkurentebi da maTi maxasiaTeblebi....................................... 10
         konkurenciis moculoba............................................................................... 10
         momxmarebeli da misi maxasiaTeblebi.................................................. 10           
         miznobrivi bazris monacemebi................................................................... 11           
         faswarmoqmnis politika............................................................................... 11           
         mTliani mogebis marTva nawarmis saxeobis mixedviT.................... 11           
         nulovani mogebis wertili......................................................................... 11
         bazarze SeRweva................................................................................................ 11           
               sadistribucio arxebi....................................................................... 10
               savaWro agentebi.................................................................................. 11
               sakuTari savaWro personali......................................................... 11
               pirdapiri fosta/telemarketingi................................................. 11
         reklama da promouSeni................................................................................ 12
         saqonlis SefuTva da markireba.............................................................. 12
         momsaxureba da xarisxis garantiebi...................................................... 12
         savaWro Cvenebebi............................................................................................. 12
         momavali bazrebi............................................................................................. 12

operatiuli da kontrolis sistemebi....................................................... 13
         administraciuli politika, procedurebi da kontroli........... 13
               SekveTebis miReba................................................................................. 13
               momxmareblTan angariSsworeba.................................................... 13
               momwodebelTan angariSsworeba................................................... 13
               debitoruli davalianebis amoReba............................................ 13
              angariSgeba menejmentTan.................................................................. 13
              personalis ganviTareba.................................................................... 13
             sasaqonlo maragebis kontroli.................................................... 13
 garantiebi da dabrunebuli saqoneli........................................ 13
               kompaniis biujetis monitoringi.................................................. 14
               usafrTxoebis sistemebi................................................................... 14
         dokumentireba da Canawerebis warmoeba............................................... 14
         dagegmvis sqema.................................................................................................. 14
               saqonlis/momsaxurebis ganviTreba............................................. 14
               warmoeba.................................................................................................... 14
               finansuri moTxovnebi........................................................................ 14
               marketinguli grafiki....................................................................... 14
               bazris gajereba................................................................................... 14
               menejmenti da infrastruqtura.................................................... 14
         riskis analizi.................................................................................................. 15
         aqtivebis uwyveti zrda................................................................................. 15           

ganviTarebis gegma..................................................................................................... 16
         bazrisaTvis siaxleebis SeTavazeba....................................................... 16
         saWiro kapitali............................................................................................... 16           
         saWiro kadrebi................................................................................................. 16           
         biznesidan gasvlis strategia ................................................................ 16

finansuri gegma............................................................................................................. 17
         gayidvebis prognozi....................................................................................... 17
         Semosavlebis prognozi................................................................................ 17
         naRdi fulis saWiroeba................................................................................ 17
         dafinansebis wyaroebi................................................................................... 17
         TandarTuli finansuri prognozebi....................................................... 18
               naRdi fulis mimoqceva sami wlis ganmavlobaSi
               sami wlis mogeba-zaralis uwyisebi
               sami wlis saprognozo balansis uwyisebi
        finansuri koeficientebis analizi
              
damxmare dokumentebi............................................................................................. 19



 

mokle Sinaarsi


sawarmos istoria
rodis da ratom daarsda kompania? rogoria saqonlisa da momsaxurebis marketinguli istoria?

sawarmos aRwera
ra saxis bizness awarmoebs Tqveni sawarmo da ganviTarebis ra etapze imyofeba igi amJamad? ra gansakuTrebuli Tvisebebi aqvs Tqvens saqonels an momsaxurebas, mesakuTris ra uflebebiT sargeblobs es saqmianoba?
teqsti CawereT aq.

sawarmos organizaciuli saxe
organizaciis ra forma aris gamoyenebuli Tqvens saqmianobaSi da ratom? vin arian wamyvani menejerebi da ra Tvisebebi gaaCniaT maT imisaTvis, rom xeli Seuwyon saqmianobis warmatebas? vin warmoadgens menejerTa mxardamWer jgufebs?
teqsti CawereT aq.

sawarmos bazari
rogor gamoiyureba bazari warmoebis dargis, mrewvelobis, momxmareblis, momxmareblis saWiroebebis, saqonlis/momsaxurebis sargeblis, saqmianobis samizne bazrebis da bazris dapyrobis gegmis mixedviT? vin arian ZiriTadi konkurentebi da ra aris maTi Zlieri d susti mxareebi?
teqsti CawereT aq.

sawarmos operaciebi
ra Tanxa aris saWiro Tqvens wamowyebaSi produqciis Sesaqmnelad, marketingisa da operaciebisaTvis? miuTiTeT, ra Tanxa iqneba saWiro saqmianobis gasazrdelad da rogor daixarjeba igi?.
teqsti Caweret aq.

sawarmos dafinanseba
ra dafinanseba dasWirdeba kompanias? rogor daubrundeba Cadebuli Tanxa investorebs? am dromde ra raodenobis Tanxaa dabandebuli biznesSi da ra gziT moiZieT igi?
teqsti CawereT aq.



 

menejmenti da organizacia


ra roli aqvs mewarmes? vin arian menejerebi, ra aris maTi samuSaos aRweriloba da ra samuSao gamocdileba gaaCniaT maT?
 teqsti CawereT aq.

anazRaureba da mesakuTreoba
anazRaurebis ra paketiT sargebloben mesakuTre da menejeruli gundi? rogor aris regulirebuli mesakuTreoba, uflebamosilebisa da aqciebis arCevnis CaTvliT, romelic mesakuTrisa da menejeruli gundis mflobelobaSia?
teqsti CawereT aq.

direqtorTa/mrCevelTa sabWo
vin iqneba direqtorTa an mreCevelTa sabWoSi?
teqsti CawereT aq.

infrastruqtura
vin warmoadgens gareSe mrCevel pirebs, rogorebic arian buRaltrebi, iuristebi an konsultantebi da rogoria maTi anazRaureba?
teqsti CawereT aq.

xelSekrulebebi da gansakuTrebuli kontraqtebi
rogoria kompaniis mmarTvelobis xelSekrulebebi, arakonkurentuli SeTanxmebebi, franCizebi da sxva saxis xelSekrulebebi?
teqsti CawereT aq.

dazRveva
Tu Tqven gaqvT yidva-gayidvis xelSekruleba, vin miiRebs sicocxlis dazRvevis poliss wamyvani personalidan, romlisTvisac kompania beneficiaria?
teqsti CawereT aq.

aqciebis SeZenis gegma daqiravebulisaTvis da sxva wamaxalisebeli saSualebebi
aqciebis SeZenis rogori gegma an sxva ra wamaxalisebeli saSualebebi iqneba gamoyenebuli? 
teqsti CawereT aq.

organizaciuli sqema
rogor aris kompania organizebuli?
teqsti CawereT aq.


 

saqoneli/momsaxureba


ra aris saqonlis/momsaxurebis daniSnuleba? ra sargebeli moaqvs mas momxmareblisaTvis? gamoiyeneba Tu ara saqoneli/momsaxureba romelime problemis gadaWrisaTvis Tu raime axal SesaZleblobas iZleva; aris Tu ara igi fufunebis Tu aucilebeli saWiroebis sagania?
teqsti CawereT aq.

gansakuTrebuli Tvisebebi
ra gansakuTrebuli TvisebebiT gamoirCeva saqoneli/momsaxureba, magaliTad rogoria misi Rirebuleba, dizaini, xarisxi, SesaZleblobebi?
teqsti CawereT aq.

ganviTarebis stadia
ganviTarebis ra istoria gaaCnia produqcias/momsaxurebas da ganviTarebis ra etapze aris igi amJamad?
teqsti CawereT aq.

momavali samecniero-kvleviTi da saswavlo muSaoba
ras moimoqmedebT Tu saWiro gaxdeba samecniero-kvleviTi da saswavlo muSaobis Catareba?
teqsti CawereT aq.

sasaqonlo niSnebi, patentebi, saavtoro uflebebi, licenziebi
ra saxis patentebi, savaWro niSnebi, momsaxurebis niSnebi, an saavtoro uflebebi iqna SeZenili? ra saxis licenziebi da uflebebi miesadageba saqonels/momsaxurebas da ra gegmebi arsebobs momavali SeTanxmebebisaTvis?
teqsti CawereT aq.

mTavrobis nebarTva
ra saxis Tanxmobis miReba aris saWiro mTavrobisgan da ra statusi aqvs aseT nebarTvas?
teqsti CawereT aq.                                                

saqonlis/momsaxurebis SezRudvebi
ra saxis SezRudvebia saqonelze/momsaxurebaze, Tu saerTod aris msgavsi ram?
teqsti CawereT aq.

pasuxismgebloba saqonelze/momsaxureobaze
ra saxis pasuxismgbloba SeiZleba arsebobdes am saqonelze/momsaxurebaze? dazRvevis ra moTxovnebi arsebobs da ra aris maTi Rirebuleba?
teqsti CawereT aq.

dakavSirebuli saqoneli/momsaxureba da Tanamdevi Sedegebi
ra dakavSirebuli momsaxureba iqneba miwodebuli momxmareblisaTvis da rogor gazrdis an gaaZlierebs igi sawarmos momgebianobas? ra axali forma SeiZleba miiRos saqonelma/momsaxurebam imisaTvis, rom daakmayofilos bazris cvalebadi moTxovnebi mrewvelobis mocemul an sxva romelime sferoSi? 
teqsti CawereT aq.

mwarmoebluroba
ra raodenobis saqoneli damzaddeba adgilze da ra raodenoba gadaecema kontraqtorebs? ra Tanxa da momsaxureba aris saWiro kontraqtorebisaTvis? vin arian sarezervo kontraqtorebi, rogoria maTi Rirebulebani da vin uzrunvelyofs saWiro momsaxurebas?
teqsti CawereT aq.

warmoebis saSualebani
rogori gegmebia Camoyalibebuli warmoebis saSualebebTan (samrewvelo, ofisis, sacalo vaWrobis) dakavSirebiT? rogoria samrewvelo gegma anu warmoebis saSualebeb, warmoebis moculobis da momavalSi aucilebelad saWiro uZravi kapitalis saWiroebebi?
teqsti CawereT aq.

mommarageblebi
vin arian nedleulis ZiriTadi mommarageblebi da ra mniSvnelovani savaWro xelSekrulebebia maTTan dadebuli? gyavT Tu ara sarezervo mommarageblebi?
teqsti CawreT aq.

garemosTan dakavSirebuli problemebi
ra zemoqmedeba SeiZleba iqonios saqonelma an momsaxurebam garemoze? ra nabijebs gadadgams Tqveni kompania garemos dacvis mizniT? garemos dacvis romeli organizaciebi akontroleben saqonels an momsaxurebas?
teqsti CawereT aq.




 

marketinguli gegma


rogoria Tqveni sawarmos amJamindeli moculoba?
teqsti CawereT aq.

gaaCnia Tu ara Tqvens sawarmos zrdis tendencia, stabiluria Tu regress ganicdis?
teqsti CawereT aq.

gaaCnia Tu ara Tqvens sawarmos gansakuTrebuli geografiuli adgilmdebareoba?
 teqsti CawereT aq.

rogoria mrewvelobis ganviTarebis tendenciebi? ra zemoqmedeba aqvs teqnologiebs?
teqsti CawereT aq.

romelia gansakuTrebuli sezoni Tqveni saqmianobasTvis?
 teqsti CawereT aq.

mogebis ra maxasiaTeblebi gaaCnia Tqvens warmoebas?
teqsti CawereT aq.

ra sadistribucio arxebi arsebobs amJamad Tqveni saqonlis an momsaxurebis gayidvis xelSesawyobad?
 teqsti CawereT aq.

konkurenciis ra safuZvlebi gaaCnia Tqvens mrewvelobas?
 teqsti CawereT aq.

rogoria konkurencia? ra upiratesobiT sargeblobT konkurentebTan SedarebiT?
teqsti CawereT aq.

rogoria samizne momxmareblis monacemebi? rogoria SesaZlo momxmareblis reaqcia saqonelze/momsaxurebaze?
teqsti CawereT aq.

ramdenad didia samizne bazari da ra Tanxa sWirdeba bazris dapyrobas?
teqsti CawereT aq.

rogoria faswarmoqmnis struqtura? rogoria didi moculobis SekveTaze fasis dadebis an bazris dapyrobis mizniT gansakuTrebuli fasebis dadebis politika? ramdenad mgrZnobiarea Tqveni faswarmoqmnis struqtura momxmareblis unaris mimarT?
 teqsti cawereT aq.

rogoria Tqveni saqmianobis wminda Semosavli? rogoria dargis faswarmoqmnis politika? gansxvavdebiT Tu ara am sakiTxSi?
teqsti CawereT aq.

rogoria uzaralobis done Tqveni saqonlisaTvis/momsaxurebisaTvis? teqsti CawereT aq.

ra sadistribucio arxebi iqneba gamoyenebuli saqonlis an momsaxurebis saboloo momxmareblamde misawodeblad?
teqsti CawreT aq.

rogor gamoiyenebT savaWro agentebs imisaTvis, rom saqoneli an momsaxureba gayidul iqnas saboloo momxmarebelze?
teqsti CawereT aq.

rogor iqneba gamoyenebuli sakuTari personali saqonlis an momsaxurebis saboloo momxmareblamde misawodeblad?
 teqsti CawereT aq.

rogor gamoiyenebT pirdapiri reklamis an telemarketingis meTods imisaTvis, rom saqoneli an produqcia gayidul iqnas saboloo momxmarebelze?
teqsti CawereT aq.

ra sareklamo da promouSenis saSualebebi iqneba gamoyenebuli sadistribucio sistemisaTvis da saboloo momxmarebelze zemoqmedebisaTvis?
 teqsti CawereT aq.

ra saxis SefuTva da iarliyi iqneba gamoyenebuli?
teqsti CawereT aq.

momsaxureba da xarisxis garantiebi
ra tipis garantiebs SesTavazebT momxmarebels?
teqsti CawereT aq.

ra savaWro Cvenebebis mowyobas apirebT Tqveni saqonlis/momsaxurebis sagamofenod?
teqsti CawereT aq.

ra SesaZleblobebi SeiZleba gamoCndes bazarze momavalSi?
teqsti CawereT aq.






rogori administraciuli politika, procedurebi da kontrolis ra saSualebebi iqneba gamoyenebuli SekveTebis miRebisas?
teqsti CawereT aq.

rogori administraciuli politika, procedurebi da kontrolis ra saSualebebi iqneba gamoyenebuli momxmareblisaTvis angariSis gamowerisas?
teqsti CawereT aq.

rogori administraciuli politika, procedurebi da kontrolis ra saSualebebi iqneba gamoyenebuli mommarageblebisaTvis safasuris gadaxdisas?
teqsti CawereT aq.

rogori administraciuli politika, procedurebi da kontrolis ra saSualebebi iqneba gamoyenebuli debitorebis angariSebis akrefisas? geqnebaT Tu ara calke ganyofileba am funqciisaTvis? gamoiyenebT Tu ara specialur saagentos amisaTvis? gamoiynebT Tu ara faqtorings? teqsti CawereT aq.

rogori administarciuli politika, procedurebi da kontrolis ra saSualebebi iqneba gamoyenebuli xelmZRvanelobisadmi angariSgebis mizniT?
teqsti CawereT aq.

ra administraciuli politika, prcedurebi da kontrolis ra saSualebebi iqneba gamoyenebuli personalis raodenobis zrdisas?
teqsti CawereT aq.

rogori administraciuli politika, procedurebi da kontrolis ra saSualebebi iqneba gamoyenebuli sabruni fondis gasakontroleblad? teqsti CawereT aq.

rogori administraciuli politika, procedurebi da kontrolis ra saSualebebi iqneba gamoyenebuli xarisixis garantiebisa da sagadasaxado deklaraciebis sakiTxebis mogvarebisas?
teqsti CawreT aq.

rogori administraciuli politika, procedurebi da kontrolis ra saSualebebi iqneba gamoyenebuli kompaniis biujetis monitoringisaTvis. teqsti CawereT aq.

usafrTxoebis sistemebi
rogori administraciuli politika, procedurebi da kontrolis ra saSualebebi iqneba gamoyenebuli biznesis usafrTxoebis uzrunvelsayofad?
teqsti CawereT aq.

rogori iqneba sainformacio nakadebi sistemaSi? ra dokumentebis momzadeba iqneba saWiro garigebis mosamzadeblad?
teqsti CawereT aq.

rodis iqneba produqti/momsaxureba mzad sarealizaciod?
teqsti CawereaT aq.

rogoria produqciis warmoebis ganrigi?
teqsti CawereT aq.

rodis iqneba saWiro fuli?
teqsti CawereT aq.

rodis iqneba ganTavsebuli reklama, damzadebuli broSurebi da a.S?
teqsti CawereT aq.

rogoria bazris dapyrobis ganrigi?
teqsti CawereT aq.

rodis aiyvanT damatebiT menejeruli gunds da ra TanmimdevrobiT? rodis iqneba gamoyenebuli infrastruqtura da ra periodis ganmavlobaSi?
teqsti CawereT aq.

ra saSiSroebebi, riski da sxva SesaZlo negatiuri faqtorebi SeiZleba warmoiqmnas Tqvens saqmianobaSi?
teqsti CawereT aq.

risi aRdgena an gadamuSaveba iqneboda SesaZlebeli im SemTxvevaSi, Tu zemoT xsenebuli saSiSroebebi realizdeba da Tqveni sawarmo gaxdeba warumatebeli?
teqsti CawereaT aq.






ra axal saqonels/momsaxurebas, maRaziebis adgilmdebareobas, sadistribucio centrebs moiZiebs Tqveni sawarmo momavalSi? ra axal bazrebs daipyrobs TiToeuli Tqveni axali saqoneli/momsaxureba? ra savaraudo Semosavals moutans Tqvens sawarmos axali saqoneli/momsaxureba, maRaziebis adgilmdebareoba da sadistribucio centrebi momavali sami-xuTi wlis ganmavlobaSi?
teqsti CawereT aq.

saWiro fondebi
ra finansebi aris saWiro axali saqonlis, axali maRaziebis adgilmdebareobisaTvis da sadistribucio centrebis Sesaqmnelad? ra gzebiT moizidavT saWiro finansebs sawarmos momavali ganviTarebisaTvis?
teqsti CawereT aq.

ramdeni menejeruli da aseve sxva damatebiTi kadri iqneba saWiro proeqtis zrdis xelSesawyobad?
 teqsti CawereT aq.

rogor SesaZleblobas aZlevs ganviTarebis gegma mflobels an investors saqmianobidan gasasvlelad?
teqsti CawereT aq.




ra aris momdevno sami wlis Tqveni gayidvebis prognozi? saidan moipoveT informacia finansuri prognozis gasakeTeblad? aris Tu ara es prognozi sando?
teqsti CawereT aq.

rogoria Tqveni Semosavlebis prognozi momdevno sami wlisaTvis? aris Tu ara Tqveni kompania amJamad momgebiani? Tu ara, maSin rodis gaxdeba igi momgebiani?
teqsti CawereT aq.

ra Tanxa iqneba saWiro operaciaTa da/an warmoebis zrdis xarjebis dasafarad?
teqsti CawereT aq.

saqmianobis wamosawyebad, operaciaTa warsamarTavad an warmoebis moculobis gasazrdelad, saWiro Tanxis mosapoveblad, ecdebiT Tu ara aiRoT sesxi an gamoiyenoT sakuTari saxsrebi, (axali aqciebis gamoSvebidan miRebuli Tanxa)? ra xarjebiT moxdeba am Tanxis mozidva?
teqsti CawereT aq.




finansuri gegma


           
           





·         finansuri dokumentebi
·         wina wlebis finansuri angariSebi
·         mTavari personalis reziumeebi (biografiuli monacemebi)
·         iuridiuli xelSekrulebebi
·         marketinguli masalebi
·         sadazRvevo dokumentebi
·         pres rilizebi da statiebi
·         marketinguli da samrewvelo gamokvlevebi


daxrili teqsti mogawvdiT instruqcias imaze Tu rogor unda gamoiyenoT mocemuli nimuSi. SeitaneT Tqveni informacia iq sadac es miTiTebulia da waSaleT sainstruqcio teqstebi sanam uSualod amobeWdavdeT Tqvens biznes gegmas. [N1]
aq CasviT Tqveni kompaniis emblema an SecvaleT mTlianad es gverdi da CasviT Tqveni emblema. [N2]
gverdis nomrebi avtomaturad dakavSierebulia saTanado nawilis saTaurTan da qve-saTaurebTan. Tu Tqven SecvliT saTaurebs am nimuSSi, kavSiri daikargeba. imisaTvis rom aRadginoT gverdis nomrebi amisaTvis saWiroa daaWireT  [N3] “Select All” –s “Edit” meniuSi da Semdeg daaWireT F9-s.
gverdis nomeri aris erTgvari makavSirebeli saSualeba. daaWireT gverdis nomers imisaTvis rom gadaxvideT pirdapir biznes gegmis saTanado nawilze. [N4]
xazi gausviT am sityvebs da Tqveni informacia CawereT aq. rodesac daamTavrebT Tqveni biznes gegmis momzadebas, waSaleT lurjad (an daxrili SriftiT dawerili kiTxvebi sanam Tqvens gegmas amobeWdavdeT. [N5]
eqselis failis gamoyenebiT Tqveni finansuri informaciis momzadebis Semdeg amobeWdeT Sesabamisi gverdebi da Tan daurTeT gegmas. [N6]
aq CamoTvlili sabuTebidan Tqven SegiZliaT amoarCioT Tu romel sabuTebs daurTavT Tqvens biznes gegmas, rogorc damxmare dokumentebs. CamoTvaleT mxolod is dokumentebi romelsac Tan daurTavT. [N7]